The challenges of 2019 and 2021 have been a great opportunity for businesses to rise to the top and set themselves apart from the pack. The path hasn’t always been easy but is has always been telling and rewarding. Velocity Creative would like to thank all of our clients for making 2021 a great year and wish everyone an even better and more prosperous 2022!
Author: Tim Monroe
Seduction to Mediocrity
As the holiday shopping has commenced I’ve noticed the continuing and unnerving trend of the diminished quality of products and service in the retail experience. Sadly, commoditization continues to diminish product design and aesthetic and is eroding personal service.This truly sets apart the retailers that “get it” and still deliver exceptional quality in design and service over those that treat the retail experience like a factory of widgets. Can exceptionalism still win? Only if and when the customer tires of the mediocrity and demands through the free market what was the norm just a few yesterdays ago.
The Local Business Advantage
Velocity Creative promotes, supports and connects local businesses. Locally owned businesses have an opportunity to stand out from the crowd of price centered product pushers. They can deliver a higher quality product, personalized service and expertise that chain stores just don’t consider. Local businesses are more “customer centric” and customers are what make businesses grow.