Seduction to Mediocrity

cookie_cutter_man_by_tasnimx

As the holiday shopping has commenced I’ve noticed the continuing and unnerving trend of the diminished quality of products and service in the retail experience. Sadly, commoditization continues to diminish product design and aesthetic and is eroding personal service.This truly sets apart the retailers that “get it” and still deliver exceptional quality in design and service over those that treat the retail experience like a factory of widgets. Can exceptionalism still win? Only if and when the customer tires of the mediocrity and demands through the free market what was the norm just a few yesterdays ago.

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alone_in_the_crowd_by_alas2b

The Local Business Advantage

Velocity Creative promotes, supports and connects local businesses. Locally owned businesses have an opportunity to stand out from the crowd of price centered product pushers. They can deliver a higher quality product, personalized service and expertise that chain stores just don’t consider. Local businesses are more “customer centric” and customers are what make businesses grow.

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